Macy’s 95th Thanksgiving Day Parade flies through Manhattan this Thursday. NFTs from its parade balloons will be auctioned by the 163-year old retailer for charity.
John Lamparski via Getty Images

The sky’s the limit for Macy’s Thanksgiving Day balloons, as well as its NFTs.

Macy’s has launched a major crypto bidding war over non-fungible tokens, or NFTs, with the retail giant auctioning off 10 NFTsThe annual Thanksgiving Day parade of New York City charity.

Last week, the 163-year old retailer offered bids on 10 moving holiday graphics. As a result, bidders placed hundreds of thousands of dollars as bids by Thursday afternoon.

The graphics each feature a parade participant cheerfully marching below a giant bobbing balloon in front of the retailer’s historic Herald Square department store in Manhattan. Each image is classified as depicting a different decade of the parade starting in 1920, when it was launched.

As of Thursday afternoon, Macy’s “Fireman” Ten thousand dollars was the minimum bid for balloon NFT. One titled was the highest bid. “Happy Dragon,” The price tag was staggering at $310,000. The bidding war began on Nov. 19, and will end Monday. This follows the free distribution of 9,500 low-quality copies earlier in this day.

Digital certificates, also known as NFTs, are digital certificates which record the uniqueness and ownership rights to an asset such digital art. It is non-fungible and cannot be duplicated. They are different, despite how similar they may look.

No matter your opinion about NFTs they are treated seriously by people. spending millions of dollarsTo purchase one of your own.

Artist REO, who’s credited with designing Macy’s NFTs, said in an Instagram post on Thursday that he’s “always cautious of a cash grab” or a company just wanting to be “relevant in the nft/crypto space” when he’s asked to help create NFTs for them.

When he was approached by Macy’s about making its NFTs, he said he agreed after learning it had promised to donate all proceeds to the nonprofit Make A Wish Foundation, which helps fulfill the wishes of children with critical illnesses.

“I’m so blessed to be able to use my gift to make some kind of positive change in this world,” he posted.


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