Capitalism We are sorryFunny.
This is the case with singers. Dionne Warwick tweeted to her 500,000-plus followers Wednesday that she specifically wanted brands to respond to her tweet …
… Many companies’ social media managers were more than happy to comply with the request…
… Even though it quickly became clear that the legendary singer’s intentions were to trash most brands that responded to her.
However, visibility is important, right?
Warwick wasn’t entirely mean to everyone …
… Sometimes she just wanted to express a grievance …
…Other times she just wanted to pitch what we’re assuming is a brilliant idea …
Then there was the whole mayonnaise thing.
This caused some confusion.
So, in case you’re not familiar with the wondrous world that is Warwick’s Twitter account, here’s the skinny on her hatred toward a certain condiment.
Earlier this month, the “I Say a Little Prayer” singer was utterly repulsed by Hellmann’s tweet that recommended mayo in coffee.
Warwick got so mad that she blocked Twitter and the company for sharing such an idea.
The ban didn’t last too long, however, because Warwick unblocked Hellmann’s so they could respond to her tweet Wednesday — presumably just to toy with the company.
Perhaps not. On Friday, Warwick seemed to have a change of heart on Hellmann’s.
She encouraged even her followers to apologize for the company.
And when she says “heartfelt,” she means it. This is something I am certain of…
But here’s just hoping KFC is not the next company to get blocked by Warwick.
… Due to its little dig about Warwick’s Psychic Friends Network infomercials, which aired heavily in the 1990s.
And let’s also hope that the author of this post doesn’t get blocked for merely mentioning said infomercials.